The Rebranding Team is currently discussing FAWCO's mission and goals. Committee members post their ideas here and invite your comments and feedback. Be sure you are logged in so you can add your comments.
In March 2015, a Rebranding FAWCO Team was appointed; and together with internationally experienced brand consultants Edwin and Sanja Schmidheiny of Accent Brand Consultants AG Zurich, a contemporary logo, tagline and Mission Statement were presented at the Interim Meeting in Frankfurt on March 11-13, 2016. The logo and tagline were approved by a vote of the FAWCO membership on March...
The Rebranding FAWCO Team has submitted a draft proposal to the FAWCO Board, and we hope to present a rebranding design in another 4-6 weeks. We also want to find the language that all of us can use to explain the dynamic global gateway that is FAWCO.
The Team has recommended that the acronym FAWCO be retained and emphasized,
The FAWCO Board asked the Team to rebrand FAWCO. They did not call in management consultants to analyze and modify the "purpose" of FAWCO. FAWCO’s stated purpose is in Article II of our Bylaws and remains the same (see further analysis below). I would like to be clear about the scope and focus of the Rebranding FAWCO Team.
Rebranding is all about stating a belief. FAWCO may confuse people because it offers so many possibilities. The EVERY woman we want to appeal to can be a working woman, a mother, a trailing spouse, a volunteer, a widow, a college student – any role you can think of we would welcome and they have rich connections at every level from local, to regional to global depending...
