In March 2015, a Rebranding FAWCO Team was appointed; and together with internationally experienced brand consultants Edwin and Sanja Schmidheiny of Accent Brand Consultants AG Zurich, a contemporary logo, tagline and Mission Statement were presented at the Interim Meeting in Frankfurt on March 11-13, 2016. The logo and tagline were approved by a vote of the FAWCO membership on March 13th. After modification in response to feedback, the Mission Statement was approved the same day. The approved text is as follows:
FAWCO is an international federation of independent organizations whose mission is to build strong support networks for its American and international membership; to improve the lives of women and girls worldwide; to advocate for the rights of U.S. citizens overseas; and to mobilize the skills of its membership in support of global initiatives for education, the environment, health and human rights.
