Rebranding is all about stating a belief. FAWCO may confuse people because it offers so many possibilities. The EVERY woman we want to appeal to can be a working woman, a mother, a trailing spouse, a volunteer, a widow, a college student – any role you can think of we would welcome and they have rich connections at every level from local, to regional to global depending on their particular interest. If we can come up with our belief in what FAWCO can do for EVERY Woman, then we are closer in being able to brand it.
AWC Amsterdam compiled a compelling article about WHY members went to the FAWCO Conference in Rome. It was interesting reading to consider: " deeper level of women's club, the camaraderie between sister clubs, fun, and professionalism, "meeting women like me," global citizens, inspiration, expat rights, American rights overseas in banking, horizons of knowledge are widened and enriched, joining my voice to many to be heard, we are not ladies who lunch... we are ladies who legislate!
I would love to hear from other members what valuable information you think that FAWCO offers your club!
